Yes, you read correctly, Coca Cola has come up with a new product that combines the old fashioned favorite Coke with - gasp! - coffee! Read on, caffeine nuts:
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.
Analysts have said one of the keys to the company’s future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.
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